Six-week hands-on Home platform coaching program with Ninja Selling
OCTOBER 12 - NOVEMBER 20, 2026
Skills First.
Technology Second.
Beginning October 12, we’re bringing together the power of the Sotheby’s International Realty® brand, the Ninja Selling philosophy, and Home Platform for a six-week experience designed to help you build on what you already do best.
What to expect
Weekly Kickoff
A Weekly Look-Ahead Email is sent to advisors with links to webinars and daily actions to complete using Home to grow their business.
Mondays
Attend 60-minute virtual Live Sessions with Ninja Selling to gain and sharpen your skills, systems, and relationship-building practices that drive your business. Option to join at 10 AM ET/7 AM PT or 1 PM ET/10 AM PT.
Wednesdays
Attend 45-minute Workshops with the Global Learning Team where mindset becomes momentum by putting that week’s strategies into practice using Home. Option to join at 10 AM ET/7 AM PT or 1 PM ET/10 AM PT.
Daily
Receive Motivating Texts designed to help you stay focused and consistent during the six weeks. Opt in to receive daily text messages.
In-Person Session
Attend an In-Person Session the week of October 19th to connect with your coaches and peers to continue leveling up your expertise.
Throughout the Program
Connect with fellow Global Real Estate Advisors to share ideas, celebrate progress, and learn from peers across the Sotheby's International Realty network.
Business Investments
Earn recognition and business investments as you put what you learn into action.
Grow Your Business
Learn strategies designed to strengthen relationships, create opportunities, and drive meaningful business growth, with Home as the engine.
Deliver Exceptional Client Experiences
Elevate every client interaction through intentional habits and proven workflows that foster trust, demonstrate your value, and drive sustainable growth.
Save Time with Home
Build confidence using the tools, workflows, and resources within Home to operate more efficiently, stay connected to your clients, and support your business at every stage.
The more you participate, the more opportunities you’ll have to earn recognition.
Weekly Schedule
Week 1
Monday, October 12th
The Advisor Mindset: The Future Is Here with Larry Kendall
The future of real estate isn't about choosing between relationships and technology. The Advisor Mindset embraces technology as a tool to become more human, more valuable, more productive, and more effective for clients.
Available times:
10:00 AM ET | 9:00 AM CT | 8:00 AM MT | 7:00 AM PT
1:00 PM ET | 12:00 PM CT | 11:00 AM MT | 10:00 AM PT
Wednesday, October 14th
From Mindset to Momentum: Leveraging Technology Without Losing the Human Touch
The Advisor Mindset isn't technology versus relationships. It's technology supporting relationships. Connect the Ninja Advisor Mindset to the Sotheby's International Realty service philosophy and understand how Home creates more time for meaningful client interactions. Plus, build a personal adoption strategy for the next six weeks.
Join at either time:
10:00 AM ET | 9:00 AM CT | 8:00 AM MT | 7:00 AM PT
1:00 PM ET | 12:00 PM CT | 11:00 AM MT | 10:00 AM PT
Week 2
Monday, October 19th
Putting the Advisor Mindset into Action - In-Person Workshops
An experiential Ninja Selling x Home workshop connecting the mindset, skills, and actions of a Global Real Estate Advisor with technology that supports relationship-based growth, concierge-level service, and greater productivity.
Times and locations will vary.
Week 3
Monday, October 26th
Turn Home into Your Advantage
Technology should reduce work, not create more of it. Learn how CRM, AI Assistant, and the Sotheby’s International Realty Advisor Network can help you organize relationships, identify opportunities, simplify follow-up, and run a more proactive and productive business.
Available times:
10:00 AM ET | 9:00 AM CT | 8:00 AM MT | 7:00 AM PT
1:00 PM ET | 12:00 PM CT | 11:00 AM MT | 10:00 AM PT
Wednesday, October 28th
Your Business Multiplier: Working Smarter, Serving Better
Great advisors don't do more work. They focus on higher-value work.
Understand how AI Assistant, CRM, and SIR Network create efficiency by identifying tasks that can be automated and reinvesting saved time into client-facing activities.
Join at either time:
10:00 AM ET | 9:00 AM CT | 8:00 AM MT | 7:00 AM PT
1:00 PM ET | 12:00 PM CT | 11:00 AM MT | 10:00 AM PT
Week 4
Monday, November 2nd
Elevate Your Client Experiences
Home isn’t just a tool to make you a more productive Global Real Estate Advisors; it’s part of the experience your clients expect from a real estate professional. You’ll discover how to introduce Home Collections and Client Dashboard and integrate them into your relationships to make the client experience more informed and connected.
Available times:
10:00 AM ET | 9:00 AM CT | 8:00 AM MT | 7:00 AM PT
1:00 PM ET | 12:00 PM CT | 11:00 AM MT | 10:00 AM PT
Wednesday, November 4th
Luxury Is an Experience: Creating Moments that Matter
Every interaction should feel distinctly Sotheby's International Realty. Position Home as a client experience enhancement. Learn how Collections, Tours, and Client Dashboards create differentiation. Create a luxury service workflow.
Join at either time:
10:00 AM ET | 9:00 AM CT | 8:00 AM MT | 7:00 AM PT
1:00 PM ET | 12:00 PM CT | 11:00 AM MT | 10:00 AM PT
Week 5
Monday, November 9th
Be the Advisor a Seller Needs
Use Home CMA and Marketing Center listing assets with the Ninja approach to strengthen seller relationships, demonstrate market expertise, and communicate proactively. This means helping clients make better decisions while creating a differentiated experience before, during, and after the transaction.
Available times:
10:00 AM ET | 9:00 AM CT | 8:00 AM MT | 7:00 AM PT
1:00 PM ET | 12:00 PM CT | 11:00 AM MT | 10:00 AM PT
Wednesday, November 11th
Becoming the Seller's Trusted Advisor: Advising Beyond the Listing Presentation
Sellers don't hire presenters. They hire trusted advisors. Learn how to transform platform insights into meaningful seller conversations. Global Real Estate Advisors will uncover listing opportunities by utilizing Likely to Sell, Make Me Sell, and CMA opportunities.
Join at either time:
10:00 AM ET | 9:00 AM CT | 8:00 AM MT | 7:00 AM PT
1:00 PM ET | 12:00 PM CT | 11:00 AM MT | 10:00 AM PT
Week 6
Monday, November 16th
Advise Buyers with Confidence
Align your technology to better understand buyer needs, uncover opportunities, create clarity, and provide exclusive opportunities to your buyers. Integrating Home Search and Reverse Prospecting with the Ninja systems creates a more personalized and valuable buyer experience.
Available times:
10:00 AM ET | 9:00 AM CT | 8:00 AM MT | 7:00 AM PT
1:00 PM ET | 12:00 PM CT | 11:00 AM MT | 10:00 AM PT
Wednesday, November 18th
Creating Buyer Confidence: Curating Opportunity, Not Just Inventory
Master a repeatable approach to guiding buyers with clarity and confidence. Global Real Estate Advisors will combine relationship skills with Home tools to curate opportunities, deliver a more personalized experience, and position themselves as trusted Global Real Estate Advisors throughout the home search journey.
Join at either time:
10:00 AM ET | 9:00 AM CT | 8:00 AM MT | 7:00 AM PT
1:00 PM ET | 12:00 PM CT | 11:00 AM MT | 10:00 AM PT
Ways to Earn Recognition
Earn recognition and business investments valued up to $50,000 by consistently putting coaching into action, embracing technology, and strengthening client relationships.
Home Platform Top Performer: 3 advisors who use Home Platform the most to help them grow their business by sharing listings through Collections, using the mobile app to access off-market inventory, sending emails, and more.
AI Assistant Power User: 5 advisors who use the AI Assistant the most to save time and work more efficiently, including using AI Assistant to draft emails, create reminders, and more.
Customer Relationship Leader: 12 advisors who are consistently using Home to stay connected to their sphere by engaging clients via calls, texts, and in-person meetings.
Weekly Webinar Recognition: 10 advisors per week will receive $1,000 to invest back in their business, given at the end of each Monday coaching session to advisors who attend the webinar and are the first participants to correctly answer a question in the chat; advisors must be present, attend the full session, and have used the platform daily to be eligible.
Business investments will vary. Please reach out to your brokerage manager for more details.
Please note: Employees may participate in Challenge programming but are not eligible to win prizes or business investments offered as part of the Program.
Meet Your Coaches
Ninja Selling
Learn from the industry's most respected coaching professionals.
Ninja Selling coaches will guide you through practical strategies, proven systems, and actionable habits designed to help you build a stronger business.
Global Learning Team
The Sotheby's International Realty Global Learning Team complements your coaching experience with practical workshops, resources, and hands-on learning designed to help you confidently integrate Home Platform into your daily business and deliver exceptional client experiences.
Your Questions, Answered
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All active Sotheby’s International Realty advisors are automatically enrolled in the Home Platform Advantage. There is no manual sign-up required.
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The Ninja Selling x Home Platform Series is a 6-week program designed to help Sotheby’s International Realty advisors build productive habits and put the Home Platform to work in their business. Through a partnership with Ninja Selling, advisors receive business coaching and practical training focused on using Home to grow their business, strengthen client relationships, and work more efficiently.
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No. The Ninja coaching webinars, Wednesday platform training workshops, and daily text coaching are provided entirely free of charge to all participating Sotheby’s International Realty advisors.
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Not at all. The experience is designed for advisors at every level of technology expertise. The Live Coaching Sessions, Hands-On Tool Workshops, and daily prompts are structured to guide you step-by-step, helping you turn these digital tools into a seamless part of your daily routine to grow your business.
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View the full FAQ linked here.
Connect with your brokerage manager with any additional questions.