Sotheby's International Realty x Ninja Selling x Home Platform Advantage

Advisor Frequently Asked Questions (FAQ)

Q: How do advisors enroll in Home Platform Advantage?

All active Sotheby’s International Realty advisors are automatically enrolled in the Home Platform Advantage. There is no manual sign-up required. Your role as an employee is to help drive awareness and engagement from day one, rather than managing a registration pipeline.

Q: What is the Ninja Selling x Home Platform Series?

The Ninja Selling x Home Platform Series is a 6-week program designed to help Sotheby’s International Realty advisors build productive habits and put the Home Platform to work in their business. Through a partnership with Ninja Selling, advisors receive business coaching and practical training focused on using Home to grow their business, strengthen client relationships, and work more efficiently. 

Q: When does the series take place?

The series officially launches for advisors on Monday, October 12, 2026, and concludes on Friday, November 20, 2026. 

Q: What is the primary business goal of this initiative?

The overarching goal is to help advisors grow their businesses, help them deliver an elevated client experience, and save them time by using the Home Platform. They will build strong daily habits while gaining the strategic context and professional coaching needed to grow their business.

Q: Is there any cost for advisors to participate?

No. The Ninja coaching webinars, Wednesday platform training workshops, and daily text coaching are provided entirely free of charge to all participating Sotheby’s International Realty advisors.

Q: What does the advisor week look like during Home Platform Advantage?

Saturdays

Weekly Look-Ahead Email

Agents receive a weekly email with links to webinars and daily actions to complete using Home to grow their business.

Mondays

Coaching Sessions with Ninja Selling (10am and 1pm ET)

Builds the business strategies, systems, and relationship-building practices agents can apply throughout the week.

Wednesdays

Action Labs: Hands-on Home Platform Tool Workshops with the Global Learning Team (10am and 1pm ET)

Turns the week’s coaching into action by showing agents how to use Home to grow their business, strengthen client relationships, and work more efficiently.

Daily

Text Reminders

Keeps agents focused and consistent with quick prompts that encourage them to take action throughout the program.


Business Investments & Metrics

Q: What platform metrics are we tracking?

We are tracking three core categories tied to advisor business-building activities. Many actions may count toward more than one category.

  • Home Platform Top Performer: (3 winners) - advisors who use the platform the most to help them grow their business by sharing listings through Collections, using the mobile app to access off-market inventory, sending emails, and more.

    • Examples of Actions: Generate a Daily Briefing, check Private Exclusives, use Collections, share listings, update CRM notes, use Marketing Center, set tasks and reminders

  • AI Assistant Power User: 5 advisors who use the AI Assistant the most to save time and work more efficiently, including using AI Assistant to draft emails, create reminders, and more. 

    • Examples of Actions: Ask AI Assistant to send an email, create reminders, set tasks, or use AI Assistant to complete other activities in Home

  • Customer Relationship Leader: 12 advisors who are consistently using Home to stay connected to their sphere by engaging clients via calls, texts, and in-person meetings. 

  • Weekly Webinar Recognition: 10 advisors per week will receive $1,000 to invest back in their business, given at the end of each Monday coaching session to advisors who attend the webinar and are the first participants to correctly answer a question in the chat; advisors must be present, attend the full session, and have used the platform daily to be eligible. 

Q: Do automated or bot-driven sessions count toward my session total?
Home Platform Advantage rewards genuine platform engagement and business activity.  Before investing in your business, our team reviews the results using official program data to verify qualifying activity and ensure a fair process for all participants.

Q: How do advisors qualify for the weekly coaching giveaway?

Advisors who attend the Monday coaching session and are the first participants to correctly answer a question in the chat; advisors must be present, attend the full session, and have used the platform daily to be eligible. 10 winners will receive a reward worth $1,000 each week.

Q: How is attendance tracked for advisors to enter the weekly drawing during the Monday Coaching Session?

To remain eligible for the weekly drawing, ensure attendance is recorded, advisors must log in to virtual sessions using a personal device. Please remind advisors to access the call from their own device and set a clear, easily recognizable display name.

Q: How do you track attendance for advisors who attend in-person sessions?

To remain eligible for the weekly reward drawing, advisors participating in person must also sign in on their individual devices using a clearly identifiable display name. It is crucial that staff remind all in-person attendees to log into the virtual platform so their attendance can be properly recorded.

Q: What if an advisor forgets to update their display name?

If we cannot verify an advisor’s attendance based on their display name, their attendance will not count toward Challenge participation or eligibility for that session’s reward drawing.

Resources, Support & Escalation

Q: Is this series mandatory?

No. All active advisors are automatically enrolled but they do have the ability to opt out if they do not wish to participate.

Q: How can advisors opt out?

Have advisors discuss directly with their brokerage manager.